Get 100% Verified Home Improvement Leads that Convert within 28 Days- Ping Call’s Exclusive strategy for Startups & Small Scale contractors
After contacting 5049 Contractors
and home improvement businesses in California alone, sweating for quotes (mind
you, not even the cheap one’s)- I found one major thing.
What is
it?
Leads are
like that afternoon snack that can improve your lunch and dinner and yet no one
likes to prepare it in advance. The same is true for those contractors, 89% of
whom never reached out to me again, despite claiming to be 90% on the verge of
conversion.
Disclaimer-
I have 32 years of experience in the Home Improvement Lead Generation Companies
industry, making me the perfect candidate to play the part. (for those of you,
skeptical of my expertise in phone-based communication)
Why do Contractors fail to Attract High Conversion Home
Improvement leads
Based on
my personal experience, the following are the biggest reasons why contractors
and home service agencies fail to attract and convert leads. The list is based
in descending order, with the biggest reason highlighted at the top with
subsequent less popular reasons.
1.
Lack of lead understanding
2.
Lack of customization available to cater to the taste of the
diverse audience
3.
Unavailability of data to support conversion rate and propel great
decisions at higher level lead generation campaigns
4.
Lack of expertise along with multiple functions being handled by
less manpower, negatively impacting Lead generation company
5.
Lack of customer support, thereby leading to lead leakage and
overall dissatisfaction
6.
Lack of cognized lead strategy based on research, expertise &
audience information
Generating
exclusive home improvement leads is a tedious process requiring proven
steps. Below are some crucial tips that can help you get high conversion rates.
You can also try outsourcing your lead generation strategy to an agency (for
instance, Ping Call). I opted for them during the pandemic and as an interior designer,
my leads have stuck with me even after the paint got dried.
Tips to Help you get Home Improvement Leads from Multiple
Platforms
Attracting
high-quality leads is the dream for many. Thankfully, working with Ping Call
experts has given me a deep understanding of successful lead generation
campaigns. Below are crucial tips to help you get high-quality leads for your
sales to funnel.
1.
Get a detailed time-based strategy in hand with clear goals and
campaign objectives
2.
Assess the competitor's lead generation campaign and add your USP
3.
Create campaigns that provide relatable and affordable solutions
to your leads
4.
Cater to their problem areas with the best marketing tools and
platforms
5.
Assess the result from your campaign and filter strategy
accordingly
Marketing
a lead generation campaign is crucial for its success. However, contractors
cannot afford a huge marketing budget because the relative profit from one
single lead is not sufficient. Inbound
Call Leads This is where pay-per-call lead generation agencies enter the
picture. Agencies like Ping Call serve hot leads within minutes while charging
a specific percentage of the campaign. The campaigns end up being a win-win for
all the stakeholders. You can visit their website to know more about their lead
generation best practices and success stories. Make sure to check it out!
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