3 Biggest Challenges Faced while Generating Leads for B2B Verticals


 While switching from B2C to B2B insurance market, one of my close insurance agent friend had a really hard time. Despite being the Insurance sector smarty-pants with an experience that glows straight from her face, she had a hell of a time finding great business leads. The time taken by her led her to despair and a growing distrust of her abilities. 

This was her story that gets repeated every day with millions of people and businesses looking for high conversion leads. Ping Call, a Lead Generation Company, has been a pioneer when it comes to driving the best lead-gen campaigns. The result has been an extensive knowledge of lead generation. After having a detailed discussion with a few of their experts, I got to know the biggest challenges while trying to generate leads for B2B verticals. Given below are some of them.

Top 3 Challenges of Generating Leads Online for B2B Verticals

Automation lead service requires consistent effort and a peak into reliable practices. Businesses need to be more open to adopting newer technologies and practices into their funnel. 

  1. The inability to Outsource

Are you one of those independent professionals or Credit Repair Lead Generation

Businesses who can not let anyone else handle your lead gen camps? Does it feel like the other person won’t be as dedicated to your business as you? These are only some of the fears that restrain businesses to partner up with lead gen agencies. In short, the incapability to trust and delegate! 

However, reputed lead gen agencies like Ping Call have been in the shoes of a growing business. After successful strategizing lead gen campaigns for thousands of businesses, the lesson has been- ‘you cannot do EVERYTHING. Oops sorry! You CAN DO EVERYTHING only that all of it won’t be as good as you want it to be. Lead generation is not something to try and test with different groups of people. It's a systematic process requiring expertise, knowledge, and training. 

  1. Organic Growth 

I believe you when you say that you are the best in business and I will also believe the other person who might claim the same. I am fine with whatever claim you make as long as I don’t have to personally invest in your business. However, Businesses are pragmatic and make significant cost-benefit analyses of every subsequent investment. You need to come up with hard-hitting call scripts, realistic promises, and a problem-solving attitude to win over big clients. Organic methods can only deliver so much. Relying on organic means will eventually serve you but the time dedicated to the whole process will end up becoming a pain in your head. 

  1. Not using Data Enough!

Data can be expensive but data can be fruitful! This is something that independent agents especially fail to understand. The key to successful Lead Generation relies on automated call campaigns that speak to your audience’s location, taste, needs, features, etc. Personalization and customization are key drivers of the coming decade. General plans end up wasting people’s time and eventually make them blind to all your subsequent discounts and offers. 


Automation Lead Service by reliable agencies can be a great way to get rid of all the challenges. Lead generation is a challenge but consistent and data-led decisions can give long-term returns in the form of loyal clients.




 
Location: 31w W 34th St., New York, NY 10001, USA

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