How to Increase Lead Generation Through Marketing

 

According to a report by Influencer marketing hub, the market for affiliate marketing industry has scaled from $1.7 billion in 2016 to $13.8 billion in 2021. The pandemic accelerated the growth of this marketing vertical and influenced businesses to incorporate the strategy for 

Customer acquisition and higher ROI. 

 

The Best Affiliate Programs when amalgamated with marketing automation can be a highly effective way for your business lead generation. The ultimate goal of marketing automation stands fairly simple for businesses-

  • Fewer repetitive and monotonous activities
  • Saving your time and efforts by handling the massive work responsibilities
  • Disabling from draining entire marketing budget
  • Giving you more chances to focus on the key objectives.

 


How does marketing automation in lead generation helps you get quality traction that converts

Marketing Automation can help businesses reach more and higher quality prospects through the strategy of-



  • Email Marketing 

An automated email is a part of business marketing strategy that serves a multitude functions. These functions include making a relevant offer that resonates with the user’s requirements or giving a value-adding tip that can be beneficial to the customer. The automated emailer can also function as an invite for a webinar or other events. It can address the user’s needs with an analysis report or a whitepaper besides telling the reader about the service or product update. 



  • Landing Pages

One of the key factors your website serves is to answer users what they are looking for, in terms of services or products. Landing pages act as form the vital aspect of your website that can be personalised using marketing automation. These can interact and engage with your prospects to scale your lead conversion ratio. 




  • Chat Bots

Chat bots as part of the marketing automation helps your website users navigate across and address their queries. Chatbots generate intelligent data which can enhance user experience, provide feedback for improvement and give insights into information, product or service that interests them.

 

By partnering with a Lead Generation Company that has proven expertise and credibility in industry verticals. PingCall helps your business leverage this influence and expand its operations to promote the products or services to a wider audience.

 


Location: 31w W 34th St., New York, NY 10001, USA

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