10 Little-Known Ways to Pay Per Call Affiliate Network

 

" A phone that rings is a business that sings" is a fact of today's business world. Pay-Per-Call makes buying calls a lot easier for local companies. We can say it becomes the fastest-growing segment of the performance marketing industry due to its scope of a better return on investment than buying clicks to a website. Do you consider buying call-based leads for your business? If your answer is yes, then here Ping Call, the best online marketing firm, is suggesting ten things to consider when you are evaluating a Pay Per Call affiliate network. Let's explore:

1. Work On Your Campaign Management

A pay-per-call campaign should be customised to meet unique business requirements. This means that you are in charge of deciding when you want calls, what business categories they are from, where they are coming from, and how much you are ready to pay for them. You should be able to toggle campaigns on and off with a competent campaign management tool, keep track of the number of calls you get each day, and get feedback on how well your campaign is structured in comparison to your rivals and the objectives you're aiming to accomplish.

2.            Call Volume Consistency

Some business categories want to round clock calls, whereas some find it difficult to generate a reasonable amount of qualified traffic. The criteria are the same or the challenging locations such as a hyper-competitive city or a rural town. However, a good Pay Per Call Network will see some activity in the majority of significant cities and across all service-related industry verticals. An affiliate network with a stable inventory of calls in a wide range of categories is what you should seek out.

3.            Be Aware Of Your Call Sources

Not every call is the same. Some sources need to be completely deleted, whereas high-intent sources like voice assistant searches are preferable. There are fake listings that produce leads. Bad actors will be eliminated by a powerful pay-per-call network, which will also make sure that all calls are generated following the Telephone Consumer Protection Act. The best networks allow you to select the call sources you want and don't want, in addition to protecting you from non-compliant sources.

4.            No to Robocall 

Every month, companies and consumers get over three billion robocalls. Thankfully, the FCC recently changed its rules to allow calls that are believed to be unwanted or unlawful to be automatically banned. Technology will be introduced by a high-performing pay-per-call network to stop these calls from reaching your company.

5.            Management of interactive dialogue

Some companies prefer to use an automated system to welcome callers rather than real people. These interactive voice response (IVR) systems are intended to assist callers in finding the appropriate department or to confirm that the customer's interests align with what the company has to offer. Not all pay-per-call networks have the capacity to set up and administer various forms of dialogue, and the level of sophistication (the number of questions asked, DTMF detection, speech recognition, etc.) varies greatly. Select an affiliate network that provides the adaptability you require for taking calls.

6.            Pricing Competition

Pay-per-call pricing is dynamic and fluctuates concerning supply and demand, just like in the pay-per-click market. Some business categories, such as luxury home services, have substantially higher prices than others with smaller sales units (such as florists). The majority of calls are normally sold based on a predetermined call length. Pricing will also be influenced by additional criteria such as business hours, location, and industry-specific filters. These elements are taken into account by a pay-per-call network while addressing the demands of running campaigns.

7.            Cost-Effective Call Tracking

Networks are required under the pay-per-call business model to keep track of when a call was placed and for how long. In certain business categories, the call must also be recorded (with the caller's consent) and transcribed. The more effective pay-per-call networks incorporate these services into their programmes or, at the absolute least, only charge a little cost for using them.

8.            Real-Time Reporting 

The finest pay-per-call networks include an online dashboard with call-by-call reporting in real-time. Instant access to reporting information can also be provided through APIs with plugins for cloud-based visualisation tools like Tableau and Power BI as well as your existing CRM systems like SalesForce.com and SugarCRM. The owner of the business should be able to sort these calls using a suitable dashboard according to factors like source and performance, among others.

9.            Calling Analytics

The techniques used to analyse calls differ from network to network, although the majority of the better platforms rely on transcription and a concept known as keyword detection. This technique searches for particular terms in a conversation (such as "purchase") to provide a gauge of the call's quality as well as the overall customer experience. With varied degrees of success, several networks also rank viewer sentiment (such as whether they are happy, furious, etc.).

10.          Experience

When compared to its cousin, the pay-per-click market, the pay-per-call sector is still rather young. However, some networks have been in operation for ten years or longer and have resolved the quality problems that other pay-per-call providers face. Pay-per-call industry innovator Soleo has a long history of thought leadership and innovation. Each of the aforementioned network factors has been carefully evaluated, and in response, we have provided solutions that position us to be a dependable call partner for many years to come.

Let's take a look at some of the best Pay-per-call affiliate programs and networks 

 

Market call 

 

This US-based pay-per-call affiliate network offers services in several industries such as insurance, finance, real estate, home services, home improvement, travel, rehab and many more. They are known in the market for their fast approval process and weekly payments. 

 

Offervault

 

Offervault pay-per-call affiliates help you in search by specific affiliate networks, categories and countries you prefer to work in. The best thing about Offervault is that here you will get up-to-date pay-per-call campaigns and offers from different networks along with vital metrics like payout. 

 

Service Direct 

 

This is a specialist affiliate network, at first started as a web development company. Now they’re an established pay-per-call affiliate network with a wide range of offers in high-payout niches – it’s one of the best pay-per-call networks in this roundup by the payout.

 

Lead Smart 

 

Lead Smart is known for having hundreds of offers in the household services niche with nationwide reach within the United States.

 

National Debt Relief Affiliate Program 

 

National Debt Relief is a debt consolidation service with the best reviews. Their service helps clients combine dozens of smaller debts into one single monthly payment.

 

There are thousands of offers for you to evaluate across dozens of other pay-per-call networks. Only the major players in performance marketing and pay-per-call are listed above.

 

As you can see, lead-generating websites and pay-per-call affiliate programmes may be well worth your time.

 

And it's even more true when employing organic SEO traffic rather than paid search. However, you will need to build a site that ranks and attracts a whole lot of human visitors. Ping call  can let you achieve this with an effective Affiliate Network.

 

Ping Call is a player in the performance marketing and online marketing industry focusing on generating leads for companies in several verticals. Our campaigns are active globally with better performance. The repeatable processes can help in generating passive income. You can earn more with less effort.