3 Way to add Affiliate Links on your Instagram Story for Maximum Lead Conversion
If you have used Instagram for
the past three years, you know the drill with instagram marketing. The advent
of reels and super creative content on the platform has necessitated the
invention of Lead
Generation tactics.
I
remember the first time I used link on my story. It was simply a funny piece of
content from a standup comedian’s recent gig and a link to the entire Youtube
video. You have to understand that I was not paid by the said stand up comedian
for the link, although I was acting as an unpaid affiliate. What happened next
was the financial headsup I didnt knew I always had!. In less than an hour, the
video managed to gain 2000 likes, even though it was 6 months old. The
incidence triggered me to try further and experiment with story links for lead
generation.
Tips on How to Place Links on your Instagram Story for Lead
generation
Instagram
Story is a day to day peek into a person’s life. Anyone who basically is an
instagram enthusiast and fails to breathe for 24 hours without checking the
platform once, knows how story works. Thankfully, this is also the audience
that brands like to target. But, if everyone is using a link, why only a few
are getting converted? Below are some very exciting tips to ensure that your
links can get major traction through Instagram stories.
1.
Do not Hide Links
I have
seen multiple Youtubers giving this useless advise. Hiding and camouflaging
links to make sure the audience clicks on it, even if it is unknowingly.
However, in the long run, the practise harms both the Lead
Generation Company and the affiliate’s credibility. The link placement spot is a
crucial decision that should not be taken lightly. More on this later in the
blog.
2.
Usability is Key
What is a
link without a trailer? Why would audience spend 2 seconds waiting for a link
to open when they have no idea if its going to be anyhow useful? Audience
should have some snippet of the usability. The Best Affiliate Programs focus on
providing useful content to sell products rather than selling content and
products both.
3.
Use the BOB technique
The
Benefit, Offer and Buy technique is pretty popular on Instagram. Not a lot of
affiliates use it as explicitly as I think it deserves to be used. All you need
to do is place first story sharin the benefi tof the product or service. The
second story needs to provide incentive to make the offer even more lucrative.
Finally, the last story should contain the link. This simplifies the amount of
information getting registered every second in the user’s head, thereby
ensuring quick conversion Marketing
Automation.
When trying to sell a product or service, make sure to be very minimalistic with content. Try filtering unnecessary content to make sure that the user only gets access to what will help him or her convert. If you want more such affiliate marketing tips, make sure to visit our website, i.e Pingcall.com.
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