Your 5-Step Action Plan to generate more Leads for your Business using Facebook

 

Before Facebook, a non-digital physical banner for marketing used to cost more than $1500. The huge difference would contribute to difficulty and imbalance in marketing access, making it difficult for small businesses to promote tier products. Facebook changed the marketing game by allowing people to advertise for as low as $2.00. The decrease instantly triggered small businesses to take over the marketing tools. The marketing access combined with a huge Facebook audience contributed to increased competition. The age-old strategies started failing and businesses are now left to fend for themselves. Leads automation

A re-shifted lead generation strategy is the need of the hour. Below are 5 Easy Tips to help you generate more leads quickly from Facebook.

5-Step Action Plan to Generate More Leads from Facebook

Before we get started, I want to share that the following lead generation strategy revolves around 3 basic assumptions, 

1.    You prioritize content quality over everything. Putting 25% effort into content and expecting 1000% profit is a fool’s errand. 

2.    You have a sweet tooth for statistics. Marketing automation leads are best served with statistics.

3.    You are a loquacious marketer who speaks with passion, zeal, empathy, and business

4.    You have already set the business page and are aware of common FB lingo including likes, dislikes, followers, engagement, etc. 

5.    You have chosen the goal of ‘collect leads for business to be in sync with your business target. Remember, without opting for collecting leads you cannot grow your leads.

Now that we are aware of the assumption, let us buckle down to know the ultimate 5 Step lead generation Guide that can skyrocket your marketing campaign's result.

 

Step 1- Bring in Passive leads back to the funnel using Retargeting ads

Passive leads are leads which have taken initial action but stopped midway from going any further. The reasons can be external or personal. However, losing hope too quickly can deprive you of quality customer. Prospects often forget or get lost amongst a sea of content. A retargeting ad will put them back into the funnel and help them take much needed action.

Step 2- Hit them with an Offer at the right time to Generate lead

The problem with 90% of the marketing campaigns on Facebook is to give an offer or discount every day and with every post. Wait, because your customer can become skeptical of the practise. Using offers to lure customers and then disappointing them with less than what you promised (or something nothing) is an absolute NO NO! Rather, once a lead shows interest in your product or service, use a personalized pay per call campaign to attract them. This way leads are boudn to feel much more special for the company. You can use pay per call system like PingCall to ensure quick AI led sales calls. 

Step 3- Make strategic use of the Thank you page

The thank you page is built for someone how has already shown an interest or interacted with the business. Use the thank you page as an opportunity to further bend them down the funnel. Putting across additional funnels or lucrative content is a good way tp further up your lead conversion game. 

Step 4- Solve problems rather than creating new one’s or unrelatable campaigns

No matter how useful your product pr service is, if you fail to show the problem solving flowcart creatively to the lead, it is a failed campaign. However, the constraint of time, attention and retention work together to make the task more complicated. Try to understand the cruz of the problem from the users’ perspective. Thereafter, bring in the value that your product offers to make it easy. 

Step 5- Don’t Make False Claims 

 

Making false claims in your ad campaign is like dancing with a hungry lion in the zoo cage. False claims are really bad for your digital goodwill. Customers who experience false claims even once are 99% less likely to engage in future. So, make sure to not set your customers for disappointment after making tall claims. 

If you still do, clarifying and reengaging with clients using a pay per call method is the best way to bring those leads back. Automation Lead Generation Companies like PingCall are a great way to attract those leads back. Pay per call method is a second chance marketing professionals look out for but hardly ever get. PingCall is a pay per call lead generation company that can help you attract best leads without much effort.