Why a Specialized lead Generation strategy is a must

 

When I was still working my way up the corporate ladder, I didn't realize that I had a ton to learn. My boss at the time, however, arranged for me to get coaching from a colleague of hers who ran an online marketing agency. At first, it seemed like a big mistake. She was hard-edged and sarcastic. She basically told me that I was an idiot and didn't know what I was doing. But she also taught me how to do something that would eventually make me very successful: how to generate leads in digital marketing.

The Concept behind successful Lead Generation

The basics of Lead Generation are pretty easy to explain: it's about giving people a reason to talk to you. But there are so many ways to do it that if you're not sure where you're going, you can easily drift off into unnecessary expenses or lose focus on your main business goals. The biggest mistake people make is focusing on flashy ads instead of finding the most effective way to get those ads in front of the right people. Thankfully, platforms like PingCall have greatly organized the lead generation space by providing leads on a pay-per-call basis. The strategy has greatly helped independent agents, startups, and B2B marketers find the right set of prospects.

The key is finding out what your customers care about and then giving them valuable resources related to those topics. For example, if you're interested in selling jewelry, create an eBook on how to choose the right engagement ring

Define your Lead

To understand what makes good leads, we first have to define a lead. A lead is an identifiable person who has shown interest in your product or service by either requesting information or interacting with your brand on social media or by browsing your website without making any purchases. These interactions can be as simple as visiting your website or following you on Twitter; they don't necessarily have to be made through one of your digital channels (more on that later).

Earn it to Learn it

Contrary to popular belief, leads aren't sold; they're earned. Rather than saying "you will pay us money if we give you leads," it's better to think of "you will pay us money if we help you achieve success." Sure, you'll still want to set a deadline for when the money should be paid, but make it a realistic one that gives the other party time to close those deals and realize their goals.

Let's say you work with a Lead Generation Company that does SEO (search engine optimization) for businesses, and they want to run a campaign that generates leads from their website. You could simply give them the leads, but you want them to continue working with you after this initial campaign—so what do you do? First of all, outline what the campaign will entail. Is it just a paid ad on Google? Does it include social media posts as well? Do you have time to create content that will solve customer issues? Lead generation is a huge process involving multiple steps. From researching datasets to making lead magnets and nurturing them throughout, a lead generation company like PingCall can simplify it. PingCall has been ardently supporting multiple businesses by fully managing their lead generation campaigns.