The #1 Reason why your Social Media Posts have Stopped Working

 


Back in 2016, I started a lifestyle page on Instagram sharing reels of my daily life and activities. It started gaining traction towards the end of the year. From 3 followers (2 being my close friends), the account grew to an extensive following of 4500 followers. I was engrossed in making sure I had a distinct feed while ensuring that every post was in sync with each other. Most of my time was spent on editing (did not enjoy it at all) and engaging (slightly better).

Fast-forward to the October of 2020, when people were eating content at the speed of 100 posts every hour. Despite a great audience overload, my followers and engagement both started dropping. The story makes for a great lunch poem, but let me share some of the things I learned about Social Media Advertising through this particular phase.

1.  Your followers like your Content, not you

Reels have made it to IG, reals still have not. People like airbrush faces with peachy glow and shiny lips. However, content creators are not there on Instagram to be liked! As someone who looked at this as full-time work, putting too much effort into being real is going to challenge your off-camera personality. Make sure your content is clear-headed, even if you are not. Social media advertising can never be done with a confused mindset.

2.          Learn by Experimenting

The biggest fitness, makeup, and lifestyle influencers on social media are not trained by LSF. 

They are all self-trained but adept at their craft. Social media too requires people who are not scared of being different, showing themselves falling off the cliff, failing, and then creating better. The more perfection you show, the more demanding the customers get until you eventually find yourself out of ideas and content to offer.

3.          Use Data

Being creative does not mean you can ditch the data. Having good data analytics at your fingertips will allow you to get over stiff competition and push your content in circles where it is enjoyed. You can also use a data-led pay-per-call company like Ping Call(that’s who I contacted) to get precise data about your audience. PingCall employs a number of data tools and sales call experts to find the exact problems and content needs of your audience. In this way, you can create content that converts within minutes.


Location: 31w W 34th St, New York, NY 10001, USA

Comments

  1. Alfie June 2, 2022 at 4:03 AM

    very nice blog and helpful websites thank you so much

    ReplyDelete

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