How Do I Get More Insurance Leads As An Independent Insurance Agent?



According to statistics, the highest-earning insurance agents exceeded the $100000 income threshold in the last year. The insurance industry saw a major boom post-pandemic with consumer sentiment in favor of health and auto insurance. Yet, breaking through is a major struggle for fresh insurance agents. The amount of insurance providers is rising but so is the level of dissatisfaction from the policyholders' side. Below are the reasons why lead generation is not as difficult as it may sound for a fresh agent. 

Why is it difficult to generate Free Insurance leads?

The reason why independent insurance agents find it difficult to generate Free Auto Insurance Leads is the time investment required to establish credibility. Most lead generation campaigns set up by top-performing insurance companies rely on a mix of the following methods, 

  • Dedicated customer and sales support panel

  • Huge investment in setting up oneself as an expert in the industry using multiple social media platforms to increase customer interaction

  • Automated pay-per-call lead generation campaigns that focus on increasing returns

  • Constant eye for statistics and customer insights

  • Search engine optimization and converting landing pages

  • Well dedicated forums to announce new programs and benefits for policyholders

Proven Ways to help you Generate Health Insurance pay-per-call leads 

After talking to more than 5000 insurance agents online, we understand the struggle associated with lead generation. Consistency is a struggle with a lot of insurance agents. However, a mix of a few methods can help you get the requisite crowd in a lesser time schedule.

  1. Build credibility

Most independent insurance agents jump straightaway to the selling stage. The idea is enticing but a dangerous leeway. Building credibility requires being consistent and accountable for your information. You can establish credibility by posting weekly blogs on trending or controversial insurance subjects. You must try and resolve existing insurance issues being faced by the audience. 

  1. Engage directly with your audience or prospects

A lot of insurance companies employ people to converse directly with leads and improve their overall experience. Being a one-man army, insurance agents might struggle with direct engagement, This is where a pay-per-call agency can help you. Automated lead generation companies, like Pingcall, maintain a huge network of affiliates, advertisers, and publishers. These [arties work together to maintain a huge lead database for every type of business. Despite being a large network, insurance agents only have to pay for leads that serve their sales funnel. A pay-per-call system helps you attract leads and compete directly with bigger insurance players in the market.

  1. Don’t obsess with having a personal website

Insurance agents fear the unobstructed access of the userbase that websites bring to large insurance companies. A carefully crafted business website helps improve customer experience and establishes a direct link. The investment required in getting a proper website along with quick updates is not a feasible decision for a fresh agent. You can instead work on maintaining your social media presence by putting regular content online. Try engaging with the audience in the comment section. Pay-per-click affiliate marketing campaigns can grab the audiences’ attention. 


The insurance industry is undergoing a significant change, wherein customers are looking for expert agents. Manipulation and weird psychological tactics to push leads into buying have left agents with nothing but a bad online reputation. An automated pay-per-call agency could help you get direct access to an unsatisfied customer base. These leads are willing to look into your offers and engage with your business. Pingcall is the #1 lead generation agency having attracted leads for multiple agencies and businesses. Try the service to find out for yourself!



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